What Is SEO?
Short for search engine optimization, SEO is a blend of techniques that helps search engines like Google understand and decide which content shows up when you type in a search.
Like most digital marketing, good search engine optimization begins with great keyword research. You want to select keywords based on a mix of relevancy, low keyword difficultly, and high search volume. If you’re not sure how to do that, check out our keyword research process.
Assuming you have found the keywords your ideal audience is searching for, these are the main components of search engine optimization:
- On-page
- Off-page
- Technical
- Social Media
Intro to SEO Links:
- *Complete SEO checklist
- *Terms To Know (crawling, indexing, backlinks, PBNs, etc.)
- *How Google’s Algorithm Ranks Sites (All About PageRank)
- *Ranking Factors
- YMYL and EAT
- *What is SEO why’s it important to digital marketing
On-Page SEO
We said above that search engine optimization is used to make content more understandable to Google. On-page SEO comprises all of the strategies used to make your site’s individual pages and content pieces easier to understand.
But how does Google tell how understandable (or user-friendly) a site is?
It crawls the page.
When crawling, Google renders each page to assess text, pictures and videos, and layout to determine how well it should rank. The easier it is for Google to crawl your site, the easier it is to understand. As a result, Google will match it to users who are searching for your content.
On-page search engine optimization can make a huge difference. It covers:
- Content optimization (keywords, headers, EAT, etc.)
- Image optimization (format, alt text, image sitemaps)
On-Page Links:
- *On-Page SEO checklist
- *Everything You Need To Know About On-Page SEO – how does on-page fit into broader SEO
- *E-A-T for On-Page SEO – The Importance Of Creating A Positive User Experience On-page Optimizations for Mobile Users
- *Site Structure Optimization – How Google reads your site’s information
- *Landing Page/Content Optimization
Off-Page SEO
So if on-page search engine optimization focuses on everything within a website, then off-page SEO is everything you do outside of your website to increase its ranking. Off-page search engine optimization strategies focus on increasing your domain authority through backlinks.
These backlinks (and similarly, off-page optimizations) are necessary because when Google has to decide between two websites with similar content and value, it will always choose the one with more backlinks.
Why?
Because backlinks indicate that you know what you’re talking about and people like what you have to say enough to share it with other people online. That tells Google that users will most likely find an answer on your site
Different types of off-page SEO include:
- Backlinks (natural, manual, self-created)
- Non-link related optimizations
Off-Page SEO Links:
Off-Page SEO Links:
- *On-Page SEO, checklist
- *Terms To Know (crawling, indexing, backlinks, PBNs, etc.)
- *How Google’s Algorithm Ranks Sites (All About PageRank)
- *Ranking Factors
- YMYL and EAT
- *What is SEO why’s it important to digital marketing
Technical SEO
Technical SEO is the process of making your site and its content easier to crawl and index. If that sounds a lot like the other two types, you’re not wrong. Technical search engine optimization often gets lumped together with its on- and off-page counterparts.
The difference is that this type covers any task needed to optimize your site that doesn’t fall under on- or off-page optimization.
Here are a few examples of technical SEO tasks:
- Improving your site’s speed
- Making your site mobile-friendly
- Fixing coding issues
The specifics involved with this type of search engine optimization are easy to overlook. But they add up quickly! It’s a mistake to neglect this branch of search engine optimization because it’s all the behind-the-scenes stuff that gives visitors a stellar experience.
Your site can have the sexiest design, an irresistible CTA, the most share-worthy content, and the backlinks to back it up. But if your visitors’ clothes go out of style by the time it finishes loading, none of that will mean a thing.
Technical SEO Links:
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- All About Technical SEO
Optimizing Your Site For Mobile Users- Improving Your Site’s Speed
- SSL (Applying It + Why It Matters)
- Duplicate and Mixed Content
- 404s, Broken Links, and Pages
- Disavowing Bad Links
- Creating an XML Map
- Optimizing Your Site’s Source Codes
- What Are Open-Source Search Engines and Why They Matter to SEO
Social Media SEO
Technical SEO is the process of making your site and its content easier to crawl and index. If that sounds a lot like the other two SEO types, you’re not wrong. Technical SEO often gets lumped together with on- and off-page SEO. However, the difference is that technical SEO covers any task needed to optimize your site that doesn’t fall under on- or off-page SEO.
Here are a few examples of technical SEO tasks:
Improving your site’s speed
Making your site mobile-friendly
Fixing coding issues
The specifics involved with technical SEO are easy to overlook. But they add up quickly! It’s a mistake to neglect this branch of SEO because it’s all the behind the scenes stuff that gives visitors a stellar experience.
Your site can have the sexiest design, an irresistible CTA, the most share-worthy content, and the backlinks to back it up. But if your visitors’ clothes go out of style by the time it finishes loading, none of that will mean a thing.
About Us
EveryDayDreamers is a full service marketing firm. We help businesses bring their products and services to a wider audience.
We drive traffic, leads, and sales towards our clients using Google Adwords, Email Marketing, Copywriting and Conversion Optimization, Social Media Marketing, general SEO best practices, and Content Creation.
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About Us
EveryDayDreamers is a full service marketing firm. We help businesses bring their products and services to a wider audience.
We drive traffic, leads, and sales towards our clients using Google Adwords, Email Marketing, Copywriting and Conversion Optimization, Social Media Marketing, general SEO best practices, and Content Creation.
Technical SEO Links: