Learn Digital Marketing

A Complete Guide To Digital Marketing​

To the uninitiated, digital marketing can seem complex or downright indecipherable. The sheer quantity of exciting digital platforms available to today’s marketers is daunting.

Marketing In Your Underpants exists to demystify digital marketing, outline the main opportunities you have to interact with your target audience online, and provide you with templates and checklists to help you adhere to current best practices.

Digital marketing can broadly be broken down into 6 main areas:

Search Engine Optimization (SEO)
Showing up first for relevant searches on Google and other search engines. 
1
Pay-Per-Click Advertising (PPC)
Creating ads to post on large platforms like Facebook or Google. 
2
Planning, creating, and promoting content that attracts your target audience. 
3
Creating community on social platforms like LinkedIn, Instagram, and Facebook.
4
Growing and catering to your community through your email list.
5
Tracking your online efforts and analyzing the correct metrics.
6
Search Engine Optimization (SEO):
Showing up first for relevant searches on Google and other search engines. 
1
Pay-Per-Click Advertising (PPC):
Creating ads to post on large platforms like Facebook or Google. 
2
Content Marketing
Planning, creating, and promoting content that attracts your target audience. 
3
Social Media Marketing
Creating community on social platforms like LinkedIn, Instagram, and Facebook.
4
Email Marketing:
Growing and catering to your community through your email list.
5
Conversion Rate Optimization (CRO):
Tracking your online efforts and analyzing the correct metrics.
6

We’ve developed a step-by-step process for each area, but please be aware that these are generic processes. For best results, you will need to customize these processes for your unique situation. If you need help doing that, feel free to contact us.

We’d love to help you develop a roadmap for your business, and advise you on the areas for your digital marketing efforts. 

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About Us

These are exciting times for marketers. The modern marketer today can create a viral sensation with little more than a laptop (perhaps not even pants!)

Marketing In Your Underpants is your one-stop-shop for everything digital marketing. We cover all digital marketing techniques and help you decide which one is best for you.  

Our Work

Practice > Theory. 

If you want to see how we’ve applied the techniques we talk about in this blog check out our case studies below.

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