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Digital Marketing FAQs
WHAT IS SEO?
SEO is short for “search engine optimisation.” It’s is the process of ranking your website higher on Google through various changes such as:
✔️ Incorporating keywords within your content
✔️ Improving site speed
✔️ Guest post outreach
Check out our SEO Guide to learn more.
HOW DO I INCREASE MY CONVERSION RATE?
As a CRO agency in Vancouver, we always recommend making the purchase process as straightforward as possible.
It’s one of the simplest strategies to get more conversions, but there are other ways, such as:
✔️ Shortening the journey to the checkout page by creating
✔️ Compelling CTAs
✔️ Minimizing distractions and the number of clicks it takes to take action
✔️ Online discounts and promotions
HOW OFTEN SHOULD I UPDATE MY WEBSITE?
You should update your site with new content or changes at least once a month. If not, Google (or your audience) will never see it.
Successful sites engage visitors with fresh info while compelling CTAs and content and encourage them to take action.
WHAT IS THE BEST SOCIAL SITE FOR MY BUSINESS?
There’s no straight answer, but because you want to reach as many people as possible, the obvious choices are:
✔️ Facebook
✔️ YouTube
✔️ Instagram
✔️ Twitter
✔️ LinkedIn
Ultimately, it depends on which platform your target audience uses most!