Brentwood Physiotherapy Nearly Doubles Traffic and Clicks
By Allocating Budget Appropriately and Expanding Their Account
- 63% INCREASE IN TRAFFIC
- 4 CAMPAIGNS CREATED
- OVER 300 ADS OPTIMIZED
Brentwood Physiotherapy Nearly Doubles Traffic and Clicks
By Allocating Budget Appropriately and Expanding Their Account
- 63% INCREASE IN TRAFFIC
- 4 CAMPAIGNS CREATED
- OVER 300 ADS OPTIMIZED
Upgrading Brentwood Physiotherapy To a Professional Plan
Brentwood Physiotherapy had been running its own Google Ads account. They were doing an adequate job but realized that they could be getting more out of their account.
They decided to consult EveryDayDreamers to see if we could help them push more traffic to their page.
Brentwood’s account prior to our management:
Our Audit
As We looked over Brentwood’s account we realized four main issues.
- 1- They were handicapping themselves by bidding well below their competitors.
- 2- They account campaigns, ad groups, keywords, and ads were set up incorrectly
- 3- They needed to add more negative keywords
- 4- They needed to expand their ads by
a) Offering more services b) Making their ads more accessible to their target audiences
All of these were issues in their own right.
By not bidding like their competitors were Brentwood Physiotherapy’s ads were not showing up as often as they could, and they were often showing up lower on the page than they should as Google makes some of these decisions based on the amount you bid.
By not setting up their ads using common best practices Brentwood was spending extra time on their account that could be mitigated by simplifying their campaigns, ad groups, and keywords.
By adding additional negative keywords Brentwood could make better use of the money they were spending ensuring that the impressions and click they get are completely targeted as negative keywords tell Google what you don’t want your ads to show up for.
And by not offering all of their services and the benefits clients can accrue/making their ads more accessible for their target audiences Brentwood was losing out on potential clicks and conversions by not optimizing their ads for CTR.
Optimizing Brentwood Physiotherapy's Account
Once we got the go-ahead from Brentwood we adjusted their bidding strategy to be more in line with their competitors.
We also formatted their account into a branded terms campaign, a search campaign, a display campaign, and a competitors campaign. Each of these campaigns had specific types of ads groups and ads that they are optimized for, minimizing time spent checking the results of the account and making changes.
After populating the new campaigns with any ad groups and ads they were missing we optimized Brentwoods existing ads to ensure they all had ‘excellent’ ad strength according to Google (another factor in quality score which determines how high an accounts ads show up when searched). We also added more than 2000 negative keywords based on what Brentwood Physiotherapy did not want to show up in search results for (bad types of leads, services they did not offer, etc.).
Finally, we expanded their ads to encompass more of their services and the ailment they tackle (vertigo, etc.). They were also missing out on some searches by not offering their ads in all languages that were commonly spoken near their geographical location. We ensured that all their ads were searchable in all relevant languages.
The Results
Once we got the go-ahead from Brentwood we adjusted their bidding strategy to be more in line with their competitors.
We also formatted their account into a branded terms campaign, a search campaign, a display campaign, and a competitors campaign. Each of these campaigns had specific types of ads groups and ads that they are optimized for, minimizing time spent checking the results of the account and making changes.
After populating the new campaigns with any ad groups and ads they were missing we optimized Brentwoods existing ads to ensure they all had ‘excellent’ ad strength according to Google (another factor in quality score which determines how high an accounts ads show up when searched). We also added more than 2000 negative keywords based on what Brentwood Physiotherapy did not want to show up in search results for (bad types of leads, services they did not offer, etc.).
Finally, we expanded their ads to encompass more of their services and the ailment they tackle (vertigo, etc.). They were also missing out on some searches by not offering their ads in all languages that were commonly spoken near their geographical location. We ensured that all their ads were searchable in all relevant languages.
Brentwood’s account post our management:
The Results
Once we got the go-ahead from Brentwood we adjusted their bidding strategy to be more in line with their competitors.
We also formatted their account into a branded terms campaign, a search campaign, a display campaign, and a competitors campaign. Each of these campaigns had specific types of ads groups and ads that they are optimized for, minimizing time spent checking the results of the account and making changes.
After populating the new campaigns with any ad groups and ads they were missing we optimized Brentwoods existing ads to ensure they all had ‘excellent’ ad strength according to Google (another factor in quality score which determines how high an accounts ads show up when searched). We also added more than 2000 negative keywords based on what Brentwood Physiotherapy did not want to show up in search results for (bad types of leads, services they did not offer, etc.).
Finally, we expanded their ads to encompass more of their services and the ailment they tackle (vertigo, etc.). They were also missing out on some searches by not offering their ads in all languages that were commonly spoken near their geographical location. We ensured that all their ads were searchable in all relevant languages.
Brentwood’s account post our management:
After applying our fixes to the account Brentwood’s clicks nearly double while their impressions stayed nearly the same – a clear sign that their ads are now much more targeted.
Brentwood’s share of voice compared to their immediate competitors.
Furthermore, their impression share shot up. Their ads are now showing up much more often than their competitors. This means that their ads are often at the top of the page when anyone in the area types in a relevant search, far more often than their competitor’s ads.
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About Us
EveryDayDreamers is a full service marketing firm. We help businesses bring their products and services to a wider audience.
We drive traffic, leads, and sales towards our clients using Google Adwords, Email Marketing, Copywriting and Conversion Optimization, Social Media Marketing, general SEO best practices, and Content Creation.
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About Us
EveryDayDreamers is a full service marketing firm. We help businesses bring their products and services to a wider audience.
We drive traffic, leads, and sales towards our clients using Google Adwords, Email Marketing, Copywriting and Conversion Optimization, Social Media Marketing, general SEO best practices, and Content Creation.