Reef Digital Agency Asserts Their Domain Authority In PPC
With A Whitepaper: The Ultimate Paid Ad Platform Comparison
- 23k WORD WHITEPAPER
Researched, written, and edited till perfection within an extremely tight deadline of 2 weeks
Reef Digital Agency Asserts Their Domain Authority In PPC
With A Whitepaper: The Ultimate Paid Ad Platform Comparison
- 23000 word whitepaper
- Researched, written, and edited till perfection within an extremely tight deadline of 2 weeks
Background
A simple Google search for “digital marketing agency” will display 1.8 billion search results. So how does Reef Digital Agency compete in such a cluttered market?
By offering real value.
When visiting their website, there isn’t a shred of doubt that you’re not going to walk away with value. Their countless blog posts offering a wealth of information for marketing managers, influencers, and small business owners attest to that.
With hopes of taking it a step further and providing a manual to help their target audience make well-informed business decisions, they wanted to present them with a whitepaper to walk them through the most important paid ad platforms – and what each had to offer, detailing their best features, and the pros and cons to consider.
Our Involvement
Reef Digital Agency had a format in mind for what they wanted the end content piece to look like. They were clear about which platforms they wanted to target and what their whitepaper should model.
EveryDayDreamers was tasked with the mammoth undertaking of putting together hours and hours of research and compiling it into a readable, easy-to-understand and navigable document.
Our task was to provide the reader with everything they would need to know in order to choose a suitable platform for their campaign. This meant that we’d be presenting a lot of data. In order to ensure that the reader didn’t get overwhelmed, we had to ensure that the content was well structured and indexed for quick access that would enable the reader to jump to a section they wanted to know more about.
Methodology
Phase 1 - Research
EveryDayDreamers was tasked with the mammoth undertaking of putting together hours and hours of research that largely dealt with answering the one question all marketers should be asking - how do I alleviate my customer’s pain points? During our research, we asked ourselves what was missing from various competitors’ “ultimate guides”. They all lacked something, but they also taught us a few things. We visited Google and Microsoft’s how-to pages for advertising, re-took their certifications, dived into Facebook’s business pages and ad manager accounts to ensure we dug out and presented accurate data. From what dimensions creatives needed to be in for various ad formats and placements to why Google might not be the best answer for search engine marketing in certain scenarios - we covered everything and left no stone unturned. If we had a question in our own minds, we got to the bottom of it to ensure there wouldn’t be a shadow of doubt in the audience’s mind.
Phase 2 - Writing
Writing itself was divided into two phases. The first involved putting pen to paper, and getting the information we wanted to present onto a document. The second phase required that we bring in some structure, ensuring that we weren’t presenting redundant information and that what we did present was showcased in a crisp manner. It wasn’t intended to be a light read, but that didn’t mean it needed to be difficult either. It was intended to be a guide. So we filled it with examples that were relatable and provided enough context to make the meaning easily decipherable. The whitepaper was charged with illustrations, screenshots and tables of content to serve as a ready reference. If we had a question in our own minds, we got to the bottom of it to ensure there wouldn’t be a shadow of doubt in the audience’s mind.
Phase 3 - Editing
What is a bunch of words on a digital document, if they’re not cohesive or provide a seamless flow in concepts and ideas? The editing process was its own herculean endeavour. Re-reading every word to ensure it was devoid of fluff and provided value. This document was meant to provide a reservoir of information about the world of PPC. A document that required no other supporting information to be read and understood. Editing required that we answered every objection of the reader before it was even formulated. Editing required that every thought that popped into a reader’s mind would be answered in the next sentence and would flow seamlessly from the previous.
Background
A simple Google search for “digital marketing agency” will display 1.8 billion search results. So how does Reef Digital Agency compete in such a cluttered market?
By offering real value.
When visiting their website, there isn’t a shred of doubt that you’re not going to walk away with value. Their countless blog posts offering a wealth of information for marketing managers, influencers, and small business owners attest to that.
With hopes of taking it a step further and providing a manual to help their target audience make well-informed business decisions, they wanted to present them with a whitepaper to walk them through the most important paid ad platforms – and what each had to offer, detailing their best features, and the pros and cons to consider.
Our Involvement
Reef Digital had a format in mind for what they wanted the end content piece to look like. They were clear about which platforms they wanted to target and what their whitepaper should model.
EveryDayDreamers was tasked with the mammoth undertaking of putting together hours and hours of research and compiling it into a readable, easy-to-understand and navigable document.
Our task was to provide the reader with everything they would need to know in order to choose a suitable platform for their campaign. This meant that we’d be presenting a lot of data. In order to ensure that the reader didn’t get overwhelmed, we had to ensure that the content was well structured and indexed for quick access that would enable the reader to jump to a section they wanted to know more about.
Methodology
Phase 1 - Research
EveryDayDreamers was tasked with the mammoth undertaking of putting together hours and hours of research that largely dealt with answering the one question all marketers should be asking - how do I alleviate my customer’s pain points? During our research, we asked ourselves what was missing from various competitors’ “ultimate guides”. They all lacked something, but they also taught us a few things. We visited Google and Microsoft’s how-to pages for advertising, re-took their certifications, dived into Facebook’s business pages and ad manager accounts to ensure we dug out and presented accurate data. From what dimensions creatives needed to be in for various ad formats and placements to why Google might not be the best answer for search engine marketing in certain scenarios - we covered everything and left no stone unturned. If we had a question in our own minds, we got to the bottom of it to ensure there wouldn’t be a shadow of doubt in the audience’s mind.
Phase 2 - Writing
Writing itself was divided into two phases. The first involved putting pen to paper, and getting the information we wanted to present onto a document. The second phase required that we bring in some structure, ensuring that we weren’t presenting redundant information and that what we did present was showcased in a crisp manner. It wasn’t intended to be a light read, but that didn’t mean it needed to be difficult either. It was intended to be a guide. So we filled it with examples that were relatable and provided enough context to make the meaning easily decipherable. The whitepaper was charged with illustrations, screenshots and tables of content to serve as a ready reference.
Phase 3 - Editing
What is a bunch of words on a digital document, if they’re not cohesive or provide a seamless flow in concepts and ideas? The editing process was its own herculean endeavour. Re-reading every word to ensure it was devoid of fluff and provided value. This document was meant to provide a reservoir of information about the world of PPC. A document that required no other supporting information to be read and understood. Editing required that we answered every objection of the reader before it was even formulated. Editing required that every thought that popped into a reader’s mind would be answered in the next sentence and would flow seamlessly from the previous.
Result
Result
We presented a 23,000-word whitepaper to Reef Digital Agency within 2 weeks.
It required zero re-work and stands as the ultimate guide for PPC platform comparison.
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About Us
EveryDayDreamers is a full service marketing firm. We help businesses bring their products and services to a wider audience.
We drive traffic, leads, and sales towards our clients using Google Adwords, Email Marketing, Copywriting and Conversion Optimization, Social Media Marketing, general SEO best practices, and Content Creation.
Location
Contact Us
About Us
EveryDayDreamers is a full service marketing firm. We help businesses bring their products and services to a wider audience.
We drive traffic, leads, and sales towards our clients using Google Adwords, Email Marketing, Copywriting and Conversion Optimization, Social Media Marketing, general SEO best practices, and Content Creation.